The Importance Of An Online Farm Store In A Post Pandemic World

Recently, the farmers market landscape has witnessed a transformative shift towards digitalization, and one key aspect contributing to this change was the COVID-19 pandemic. It forced farmers' market vendors to embrace digital tools, from Square for touchless payments to mailing lists and Facebook to advertise farm produce.

Before the COVID-19 pandemic, selling for farmers' market vendors was often constrained to farmers' market hours. The COVID-19 pandemic adjusted the public's buying habits from in-person to online shopping. A growing population prefers to purchase goods online, leading to the rise of companies like "Hello Fresh" or "Blue Apron". We believe that there is a modest number of folks who prefer to go to the farmers' market but want the convenience of ordering online before market day, and Tangaza.io perfectly aligns with this scenario.

Some farmers we have spoken to are switching entirely to selling online with a delivery-style model. But we feel that going to market has value: the music, the camaraderie, the conversations, the food samples, the food trucks, and so much more. You can't get that experience from buying from Blue Apron or Hello Fresh.

If folks are coming to the market, why is maintaining a digital presence as an online farm store important?

Streamline Ordering With Product Links On Your Online Farm Store

Online farm stores give you an easy way to streamline the purchasing process for your customers by providing direct product links. Farmers who offer farm CSAs or other high-value farm produce and expect their customers to pick up at the market will find this feature very helpful. Unlike traditional methods that involve sending an email or filling out forms, customers can instantly purchase the desired items with just a few clicks. This seamless transaction process enhances customer satisfaction and increases the likelihood of impulse purchases of other products on the online farm store.

Improve Awareness Of What You Sell Using An Online Farm Store

Online farm stores offer the public a way to browse what products you offer at the market, eliminating the uncertainty factor many farmers' market customers feel. Some customers like to explore the market and don't want to know what is at the market ahead of time, but a good number appreciate the certainty. For repeat customers, an online farm store provides a convenient way to buy the same products weekly until the season ends. Tangaza.io stores will soon have a one-click buy option for frequently ordered items to enhance this customer experience.

Increase Your Online Farm Store Visibility On Search Engines

In the vast digital marketplace, visibility is paramount. Online farm stores, when optimized for search engines, make farm products more discoverable with a simple online search. Tangaza.io implements search engine optimization (SEO) strategies to ensure that your products appear prominently in relevant search results, attracting potential customers and increasing the likelihood of sales.

Establishing an online farm store has become a pivotal strategy for farmers's market vendors looking to adapt to the evolving market landscape. The benefits of extended selling time, instant purchases with product links, enhanced customer convenience, and improved product visibility through search optimization collectively contribute to the success and sustainability of your business.

If you find our mission compelling, we kindly ask for your support. Please consider following our Facebook page and engaging with and reviewing our weekly posts. Your feedback is invaluable to us, and your support helps amplify our message to a broader audience. Additionally, we encourage you to share this message with fellow farmers who may benefit from our product. If you want to schedule a demo, email us at info.tangaza.io or sign up for a free trial, and we will contact you. Together, we can foster a stronger, more connected community through farmers' markets.